Privacy Policy

Last updated: July 10, 2026

1. Who We Are

This Privacy Policy describes how Forwardfy Capital LLC ("we," "us," "our") collects, uses, and shares information when you visit our website, submit an application or inquiry, or otherwise interact with our services.

2. Information We Collect

• Information you provide: name, contact details, business information, funding needs, and documents you submit (such as bank statements via the Secure Data Upload Center).
• Information from third parties: with your consent, verification data from banks, financial institutions, and credit reporting agencies used to evaluate applications.
• Automatic information: device and usage data (such as browser type, pages viewed, and referring page) collected through cookies and similar technologies to analyze website traffic and optimize your experience; and, if you arrive from an online ad or search result, advertising identifiers (such as UTM parameters, a Google Click ID, or a Meta Click ID) that we associate with the contact information you submit on that page so we can measure which ads led to your inquiry.
• Electronic-signing records: when you complete and electronically sign an application or document, we record a tamper-evident audit trail of each action (for example, when the document was opened, viewed, and signed), including the date and time, your IP address, and your approximate location (city, region, and country) derived from network signals. We keep this information to verify your electronic signature, prevent fraud, and meet our legal record-keeping obligations for electronically signed records.
• Saved application progress: if you start our online funding application but do not finish it, your non-identifying answers (such as funding amount, purpose, industry, and revenue range) are saved temporarily in your browser's local storage so you can resume on the same device; we do not save your name, email, phone number, or business name this way. This saved copy is cleared when you submit the application, and saved answers more than 7 days old are discarded the next time the application page is opened on that device.

3. How We Use Information

• To evaluate applications and provide funding products and services;
• To communicate with you about applications, offers, and services (see Section 5);
• To verify identity, prevent fraud, and meet legal and regulatory obligations;
• To operate, analyze, and improve our website and services.

4. How We Share Information

We share the information described in Section 2 as needed to evaluate your application and connect you with financing options. This may include:

• your contact information, business information, and submitted financial documents (such as bank statements) with third-party small-business funding partners so they can evaluate and, if appropriate, offer you financing;
• verification information with banks, financial institutions, and credit reporting agencies for identity verification and underwriting, which may include a business and/or personal credit check as described in our Terms and Conditions;
• information with service providers who help us operate our website, process applications, and communicate with you, including a lead-routing and marketing-automation service provider that receives your website form submissions and delivers them to our team; and
• information as required by law, regulation, or legal process.

5. Communications and SMS

With your consent, we and our designated agents may contact you by phone, text message, and email, including by automated technology, artificial or prerecorded voice, or AI-generated messages. Consent to texts is not a condition of service; message and data rates may apply. Opt out of texts any time by replying STOP, or of emails via the unsubscribe link, or by writing to Info@ForwardFy.com.

6. Cookies

We use cookies to analyze website traffic and optimize your website experience. You can control cookies through your browser settings; disabling them may affect site functionality. If a form submission cannot be delivered immediately (for example, due to a temporary connection issue), the information you submitted may be held in your browser's local storage and retried automatically; it is removed once the submission succeeds.

7. Data Security

We use administrative, technical, and physical safeguards, including encryption in transit for applications and document uploads, designed to protect your information. No method of transmission or storage is 100% secure; please use the Secure Data Upload Center rather than email for sensitive documents.

8. Data Retention

We retain information as long as needed for the purposes described above and to satisfy legal, accounting, and reporting requirements.

9. Your Choices and Rights

You may request access to, correction of, or deletion of your personal information, subject to legal limits, by contacting Info@ForwardFy.com or calling (855) 393-7449, Monday – Friday, 9:00 a.m. – 8:00 p.m. ET. Depending on your state of residence, you may have additional rights under applicable state privacy laws.

California residents: To the extent the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), applies to us, California residents have the right to know what personal information we have collected about them, to request deletion or correction of that information, to opt out of the “sale” or “sharing” of personal information (including for cross-context behavioral advertising), to limit the use of sensitive personal information, and not to receive discriminatory treatment for exercising these rights. You may submit a request using the contact information above. We do not currently use third-party advertising or analytics pixels on this website that share personal information for cross-context behavioral advertising. If that changes, we will update this policy, post a “Do Not Sell or Share My Personal Information” link, and honor recognized opt-out preference signals, including Global Privacy Control (GPC), from browsers that send them.

10. Children

Our services are intended for business use by adults. We do not knowingly collect information from children under 13.

11. Changes to This Policy

We may update this Policy from time to time. The "Last updated" date above reflects the latest revision.

12. Contact Us

Forwardfy Capital LLC · Info@ForwardFy.com · (855) 393-7449 · Monday – Friday, 9:00 a.m. – 8:00 p.m. ET